Top priority measures of realization the strategy of physical education and sport development within a profile institute of higher education

The article describes the importance of the role of physical education and sport in the development of human potential, the most urgent measures for improvement the activity of Institute of Higher Education of the physical training and sport type and the priority tasks. The solving of these tasks contributes to the satisfaction of the growing needs of employers, to the increase in the competitiveness of the establishments on the educational services market and to the development of the innovation technologies of scientific and educational process.