About the interaction of corporate and social identities

The article is devoted to the little-studied and relevant topic of the interaction of corporate and social identities, and examines the influence of corporate culture on social communications. In addition, the article reveals the interaction of corporate culture with branding and the image of the organization. The problem of identity is considered as a scientific task, the views of scientists studying this problem, E. Erickson and R. Merton, who were the first to define the concept of identity, are presented. These forms of identity are considered as constructs that are components of corporate culture. The necessary elements for creating a corporate culture are image and corporate brand; the brand model compiled by T. Ged is described. The features inherent in corporate and social identity are highlighted. In addition to the brand, the image is considered as a construct that includes the mission of forecasting and the philosophy of the company. The stages of corporate identity formation are highlighted. Corporate culture is divided into material and ideal culture. The systemic and consistent approaches are highlighted as the main ones in the creation of a corporate culture as a system, the elements of which are interconnected corporate and social identities.