Approach of calculating crowdsourcing ecosystem by the example of secondary education institutions

In the context of digitalization of all the spheres of society's life (including education) there are many approaches to education performance evaluation of schools as well as universities, at the same time we become much more interested in methods that can evaluate network activity of an educational institution and its "openness" to the world community. "Webometrics Ranking of World Universities", elaborated by the Spanish research organization is meant to evaluate the intellectual assets representation of the university in the World Wide Web, and we, in turn, believe that in the context of rising digitalization it is important and relevant to make an attempt to evaluate the digital twin of the school on the up-to-date social networks, to look into the possibility of crowdsourcing technology application for the benefit of broad layers of population attraction and development of school.