Ensuring the economic security of the region in the field of physical culture and sports

Statement of the problem. The economic security of the region in the field of physical culture and sports depends on many factors, including financing, infrastructural development, transparency of management, and accessibility of sports services for the population. There are a number of significant problems in this area that hinder its sustainable development. The purpose of the article is to analyze the main problems of economic security of the region in the field of physical culture and sports, to identify promising areas of development, as well as to consider the impact of the corruption factor on the stability and efficiency of the industry. The study provides practical recommendations for minimizing risks and ensuring sustainable socio-economic growth through the development of sports and physical education. The research methodology consists in general scientific research methods, such as methods of system analysis and operations research, the method of comparisons and analogies, and the method of generalizations. Research results. The problems identified in the course of the study and promising areas for ensuring the economic security of the region in the field of physical culture and sports allow us to conclude that they are important elements of the sustainable development of the region and the country as a whole. Therefore, for the effective implementation of sports programs and projects, it is necessary to take into account the economic risks associated with insufficient funding, inefficient use of resources and a low level of social motivation. The development of sports infrastructure, attracting investments and increasing government support are the main factors ensuring stability and growth in this area. An important aspect is also the optimization of sports resource management and professional development of personnel, which contributes to maximizing the potential of the sports industry. Conclusion. To achieve sustainable economic security in the region in the field of physical culture and sports, an integrated approach is needed, including digitalization, anti-corruption measures, attracting investment, and developing human resources, but not only financial measures are important, but also active involvement of the population in sports life, as well as the creation of an effective management and control system at all levels.