Ensuring business transparency as the most important accounting and analytical function in the context of the coronacrisis

Economic entities once again found themselves in the conditions of “new normality”, now it is a global coronocrisis. The new complex context of decision-making caused by the pandemic requires that information and analytical support be kept up to date. Therefore, in this article it is proposed to pay attention to the mechanisms of ensuring transparency of business. The study begins with a discussion of the factors that contributed to the increased need for business transparency during the pandemic. At the same time, transparency is considered from the perspective of various stakeholders of the economic entity. The opportunities, benefits and effects that can become available to organizations committed to responsible and transparent functioning are also considered. The author notes the complex positive impact of transparency on the functioning of business as a whole. Further, it is proposed to focus on the problems of internal transparency caused by the peculiarities of the organization of work of employees during the pandemic. Many employees of Russian companies moved their employees to remote operation, which caused some difficulties in monitoring the implementation of business processes. Due to the need for rapid implementation of organizational changes of an innovative nature during the pandemic, the study separately presents the role of transparency in the implementation of transformational changes of the company. The paper also identifies the main areas of transparency activities.