Educational and pedagogical aspects of optimization of the contents of cultural and leisure programs

The article reflects some aspects of technologies of creation of cultural and recreational programs, in particular, are actualized the problem of how the content of programmes, the importance of the implementation of the educational function in the programme content, we formulate the content of the programmes as a technological concept that is defined by its role in the transmission of the value meanings reflected socially significant events. The article reflects the problem of optimization of the maintenance of cultural and leisure programme, which acts as a set of necessary conditions of formation of professional competence of the writers-Directors of programs, expressed in the actualization of such qualities as information culture, architectural culture of the future specialists of leisure. The author raises the question about the need to develop complex training exercises, practical tasks, adequately reflecting the model of the future professional activity.