Educational telegram content as a tool for formation of self-organization of students in higher school

This article deals with the actual topic of formation of self-organization of university students with the use of educational content in the messenger Telegram. The results of analyzing the effectiveness of using the content in Telegram for productive planning of students’ own time in the process of education in higher education and obtaining timely necessary information related to the process of education are presented. The results of the survey of university students are analyzed to determine the necessary topics of the content of the ChelSU Telegram channel and students’ understanding of the term “self-organization”. Key methods and strategies that contribute to the formation of self-organization of students by quality content to obtain the necessary educational information are analyzed. The article is of value for specialists in the field of education and marketing, as well as for all those who are interested in improving the competitiveness of future specialists through the proper formation of their self-organization in the process of learning in higher education. The research is based on the method of questioning students about their preferences among the content topics, as well as on the contextual-interpretative method, comparative-comparative, descriptive method, including methods of observation, comparison, generalization, medialinguistic method, by means of which the peculiarities of interaction between verbal and non-verbal (media) series and the method of content analysis are revealed. Telegram channel of the university (ChelSU), the motivating factors of the content that form the ability of students to self-organization are revealed.