General approach to cause-and-effect relations analysis in marketing researches

The article is devoted to cause-and-effect relations in enterprise management tasks solutions, in other words the author identifies efficient management levers. The author presents commonly used IT applications for classical marketing information environment. The article also includes analytical techniques revealing cause-and-effect relations: ABC analysis, correlation-regression analysis as basis for interrelated data analysis, factor analysis determining statistically valuable relations in stochastic variables behavior.