Estimation of economic efficiency of regional touristic complex

The article describes the features of the development of the regional touristic complex in modern conditions and determines the direction of realizing the potential of the regional market of tourist services. The authors reveal the multiplicative interrelation for analyzing the interaction of the primary and secondary sectors of the regional market of tourist services. The key indicators of efficiency are outlined, the extent of their relevance for assessing the potential of international tourism in the region is revealed. The authors calculate the relative indicators reflecting the dynamics of incomes from inbound, outbound and domestic tourism in relation to the total income from tourism activities in the region during the reporting period, usually for one calendar year. On the basis of these parameters, the classification of the regions of the Southern Federal District in terms of tourist attraction is carried out. The authors determine the reasons of the low tourist attractiveness of the Volgograd region in comparison with other regions of the Southern Federal District. It is substantiated that the potential of expanding tourism activity is not fully realized today in the Volgograd region. The technique of analysis and evaluation of the effectiveness of regional touristic complex on the basis of cluster approach is suggested. For analyzing the effectiveness of regional tourism cluster the authors propose to use indicators that reflect the overall performance of the regional tourism cluster, characterizing the impact of cluster development of the area, or the regional market, as well as evaluating the performance of each of the companies cooperating in the framework of the cluster. The article contains recommendations to the regional authorities on improving the efficiency of regional touristic complex in the short- and long-term prospects.