Assessment of the competitive environment the food services of the Ulan-Ude (42, 43, 44 quarters) (market research)
Автор: Vanchikova Elena Nikolaevna, Kochergina Anastasia Vladimirovna, Manzaeva Sanzhita Sergeevna, Khabaeva Mariya Nikolaevna, Tsybikov Timur Vladimirovich
Статья в выпуске: 4, 2016 года.
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The article presents the results of this market research report: Assessment of the com-petitive environment in catering on the territory of 42, 43, 44 quarters of the city of Ulan-Ude. The basic concept of valuation of the competitive environment introduced by well-known authors - I. Ansoff, E. Golubkov. The article presents a list of potential competitors in the customer's company - "Set lunch 03", carried out their evaluation on the main factors of competitiveness of catering.
Competitive environment, competitive status of the enterprise, enterprise competitiveness factors
Короткий адрес: https://sciup.org/148316278
IDR: 148316278