Competitiveness estimation of fishery complex enterprises of Astrakhan region

In terms of global economic challenges the increase of Russian fishery complex competitiveness is possible on the basis of competitive position strengthening of both Russian and regional enterprises. In this case, when selecting competitive enterprises proactive development of the largest fisheries enterprises in a region must be considered first of all. The factors that determine the competitiveness of a fishery complex are their production capacities and high rate of water bio-resources catch. The purpose of the study is to apply strategic analysis tools for competitive advantage estimation of fisheries and fish-processing enterprises of Astrakhan region. We also determine the trends of competitive advantage increase of these companies. The use of the strategic analysis tool- Boston Consulting Group matrix - made it possible to determine the competitive advantages of enterprises on the regional market among the important fishing enterprises, to assess their competitive ability from the view point of both the product and a producer. Using a Shewhart control chart we have determined the limits of correspondence of real fish catch rate to the level of an enterprise sustainable development. We have also identified enterprises that decrease the fishing amount. Using the ABC - analysis the business - segment called “frozen fish” has been revealed. It is characterized with the highest level of competitiveness that confirms the opportunity to make a raw material base for its subsequent processing and selling in the market. The results of the suggested approach to the estimation of the enterprise competitiveness have revealed the companies that are strategically important for the fishery complex development in Astrakhan region. Furthermore, they may be used for planning of possible trends of fishery activity development in Astrakhan region to increase competitive potential of fisheries and fishery processing enterprises in the region.