Public relations and sports mega-events

An amazingdevelopmentof SportBusiness has been present in the past decades. Oneof the basicsforthis situationis theMarketing, Media and PR conversionof the major Sports Events into spectacles with -termplanetary phenomenon. Therefore, thereisan emphasized needforfurther developmentof Public Relations andCommunication strategies, knowledge and understandingthe Communication Management of the Sports Events. Coordinate dimplementation of PR activities and communication methods inSports,reduces potential negatives ocialimpacts and possible financiallosses, and increasesthe benefits of these elements that are much more common. The paperanalyzes the Special Event – Sporting Spectacleas an instrument of PR communication.