The ontological questions of personalize homes customized architectural online designing

The article reveals the problem of the limited application of existing information technologies at the stage of conceptual designing. According to the authors, this problem has a cause, rooted in the dominant theoretical and methodological approaches to modeling architectural design, influenced the ways of its formalization. Architectural design evolved at the intersection of two poorly coordinated with each other configurations of objectivity and subjectivity: its object is far from an open and creative ontology as substituted typological descriptions of past experience, and its subjectivity wrongly identified with the artistic will of the architect-creator. This large-scale, we can say the historical disposition the authors examine on a particular example design of low-rise individual houses - one of the traditional, archetypal architectural objects, which have a decisive role by subjectivity. The necessity of revision of the ontological representations, departure from the standard solutions for the depersonalized consumer to customizable ones obtained in a conversation with a specific user. We describe a prototype of a cloud system of computer-aided system of low-rise apartment buildings that can provide a solution to these problems developed in the authors' small innovative company «Bureau of environmental design».