Definition of the concept of brand as a factor of competitiveness of an educational organization
Автор: Shishkin A. N.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные науки и образование
Статья в выпуске: 12 (67), 2019 года.
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This article discusses the issues related to the definition of the concept of brand. The use of the concept of brand in the system of functioning of educational institutions. Opportunities to use branding in the conditions of competition among educational institutions.
Education, marketing, brand, competitiveness
Короткий адрес: https://sciup.org/140247251
IDR: 140247251
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