Definitions of innovation as an instrument and/or an obstacle for new information technology diffusion modeling

The existing approaches to the definition of innovations (innovations) play an important role in economic efficiency (profit, cost reduction), or the wide spread and significant impact of innovations on society. Such definitions underscore the success of significant innovations that took place in the past and left an additional trace in the form of statistical data, as well as the studies carried out on their basis, but can also serve as an obstacle to studying a significant part of the widely spread information technologies today, since even in the case of those of which are widely spread, it is very difficult to prove the profitability of the manufacturing organizations (Internet browsers, online messengers, e-commerce), whether about impossible (free software). In our opinion, in order to accelerate the theoretical development and practical application of models for the diffusion of new information technologies, it is permissible to weaken the requirements for economic efficiency with the aim of emphasizing the mass character of the decision-making process.