Optimization of investment resource flows for the development of innovative activities at the enterprise

The article deals with issues related to optimizing the flows of investment resources for the development of innovative activities at the enterprise. The purpose of optimizing the flows of investment resources for the development of innovative activities at the enterprise is to increase the efficiency of activities, expressed in capturing commercial markets through the introduction of competitive innovative products and increasing the profitability of investments, as well as in maintaining the qualifications of personnel and efficient and timely renewal of production assets. Consequently, the optimization of innovation and investment activities at enterprises will be such coordinated and mutually conditional strategies for directing investment resources and selecting innovative projects, in which the enterprise will be able to achieve its strategic goals under conditions of continuity of the innovation process and uninterrupted financing, which will allow the enterprise to offer new developments and upgraded products in time, responding to the requirements of customers in more perfect products. The authors conducted a factor-by-factor integral investment analysis, which allowed us to determine the degree of dependence of the volume of investments in innovation. The practical significance of the study lies in the fact that the evaluation results can serve as an information base for making managerial decisions that allow to activate the development of investment processes at the enterprise.