VIP-tourism marketing organization in Russia
Автор: Silaeva Anna Aleksandrovna, Chkhikvadze Nelly Avtandilovna, Konovalov Elena Evgenievna
Журнал: Сервис в России и за рубежом @service-rusjournal
Статья в выпуске: 6 (53), 2014 года.
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In the article is regarded the VIP-tourism marketing as an economic process, the main marketing functions in tourism sphere are underlined. More it tells us about the tourism sphere characteristic as an object for researching. It contents the general tourism service features of VIP level, it’s necessary to take it’s in account on doing marketing researches. Also the article is contents the successful VIP-tourism rules. The individual treatment to any client on such type of the tourist product formation and realization has been mentioned with special attention. The VIP-tourism question theory is confirmed in this article with leading Russian companies experience examples. Also the authors are summarized the research problems in order to organize the VIP-tourism marketing.
Маркетинг в vip-туризме, tourist services, специфика vip-туризма, marketing organization, the vip-tourism marketing, the vip-tourism marketing specific
Короткий адрес: https://sciup.org/14057851
IDR: 14057851 | DOI: 10.12737/6716