Oriental masks of modern Russian literature as the reflection on cultural crisis (culturological overview of the main images in the texts of V. O. Pelevin)

The main study object of the article is the phenomenon of a mask. The study of this phenomenon and related concepts shows that it occupies a strong position in the humanitarian culture of modern times. Fiction, psychological theories and practical work, certain spheres of image aesthetics and smart-space zone (computer and programmed “realities” of high technologies) are the spheres of culture which demonstrate distinctly the representation of the idea of a mask, its implementation in specific cultural products, transfer from the idea of mask phenomenon to its meanings in humanitarian culture. The main study object is images from the texts of V. O. Pelevin.