Main stages of developing a marketing strategy in open education

The article shows the need to develop a marketing strategy in the online education industry that represents the ideas of open education. The essential characteristic of a marketing strategy is considered. The main stages of developing a marketing strategy for online courses in business education are defined. It is concluded that it is inevitable to introduce online learning in the Russian system of open education, where the effectiveness of the applied marketing strategy depends on the level of competitiveness of the organization that provides educational services.