The main problems of practical management socio-cultural processes in Chinese - innovations and traditions

Introduction. The relevance of the study is due to the fact that modern Chinese society is experiencing a number of rapid changes due to the country’s economic growth, as well as urbanization, globalization and digitalization of various spheres of life. In the face of such challenges, local governments rely on national traditions that have been embedded in philosophical and religious movements such as Confucianism and Buddhism. The purpose of the article is to identify and analyze the problems arising in the management of socio-cultural processes in modern Chinese society.