Basics of sports management and sports marketing perspectives in football

The article discusses important aspects of management and marketing in the football industry, specifically emphasizing on various strategies, tactics, and tools used to improve the management of football clubs, teams, and leagues, as well as promote football products, services, and brands. The concept of sports management and sports marketing in football is introduced, and aspects of a football manager's activities are listed too. The article also identifies promising directions for the development of sports marketing in football, including working with fans, digitalization of football, organizing Matchday events, regulating sports media, commercializing sports products, and interacting with government authorities based on global practices.