Features of local market medical services formation
Автор: Barankina T.A., Yakimenko O.N.
Журнал: Сибирский аэрокосмический журнал @vestnik-sibsau
Рубрика: Экономика
Статья в выпуске: 2 (23), 2009 года.
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The necessity to segment consumers of medical services at the local market in order to improve the economic efficiency of healthcare is considered. The factors affecting customer satisfaction and accessibility of health service quality are analysed on the basis of marketing research.
Market segmentation of medical services, customer satisfaction
Короткий адрес: https://sciup.org/148175923
IDR: 148175923
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