Specific features of the functioning of the conversion signs in the Chinese and Russian cosmetic and medical media advertisement

The article deals with the definition of the conversion sign that is considered as one of the semiotic components revealing by the trichotomic model of signs (code, digital, reference) in the Chinese and Russian cosmetic and medical media advertisement. There is used the technique of the quantitative estimation that illustrates according to this model the frequency of the demonstration of the signs in the Chinese and Russian printed media advertisement of the cosmetic and medical goods and services.