Features of advertising slogan translation from English into Russian based on slogans of travel agencies in England

This article is devoted to the peculiarities of translation of tourist slogans from English into Russian. The paper considers the key concepts in the field of tourist advertising text, namely the slogan, as a central concept in the advertising message. The translation of travel company slogans from English into Russian is proposed. The relevance of this article is due to the fact that foreign-language advertising proliferates, which prompts the growing need for its translation. The presence of constructions in English that have no equivalents in Russian makes it necessary to look for effective ways to translate advertising slogans so that translations lack losses in meanings and functions. The tourist text needs to be properly understood by those who publish it and those who receive it. The purpose of this work is to analyze the advertising slogans of travel agencies in England, and provide their relevant translations from English into Russian.