Features of the implementation of the strategy of concentrated growth in the context of sanctions

The article discusses the features of the application of three types of concentrated growth strategies in the context of sanctions. The purpose of the study is to determine the business opportunities in implementing a growth strategy in the face of uncertainty. The article presents the interpretations of domestic scientists of the concept of concentrated growth strategy. The experience of implementing this type of strategy in the companies VUSh LLC, Dodo Franchising LLC and SONY ELECTRONICS JSC, the methods used to implement the strategy and strengthen market positions were studied. The reasons for the withdrawal of companies from the market are identified and the tools used by companies to survive in the face of sanctions are considered. A toolkit for the effective implementation of a concentrated growth strategy for organizations of any industry and size under the conditions of sanctions is proposed.