Features of upbringing in the context of contemporary Japanese media culture

At present Japan has a large number of unique cultural phenomena, which is not easy to explain from the position of classical aesthetic thought, because of the dominance of categories such as rawaii, for example, the appearance of the person, which can be called rawaii, will be endowed with some features cute and naive and sometimes childish. Cute face will be nice when it synthesizes the traits of childishness and naivety and dominates the beginning of a beautiful aesthetic. In modern Japanese culture it is often a substitute for the concept of beauty. Therefore, the attributes of a person constituting the image rawaii, represents a semantic field that consists of various elements that reflect his inner image. The authors of this article consider the problem of upbringing and education in the context of art and mass culture, combining analysis of narrative ness and aesthetic form, with the conditions that created them.