Perception of the sub-categories “event” among the modern Russian youth

Бесплатный доступ

Over the past decades, we have seen an unabated interest in event-management, however, a consensus on the specificity of event sub-cathegories was not been reached. The purpose is to clarify the public perception of the event categories using the method of content analysis of digital behavioral information. It was found that in modern perception there is a difference between categories: an event has a perceived specificity, therefore it cannot be synonymous with any other event.

Special event, festival, leisure preferences, consumer perception, yandex, modern youth

Короткий адрес: https://sciup.org/142237365

IDR: 142237365   |   DOI: 10.24412/1994-3776-2023-1-85-92

Статья научная