Pareidolia of meanings of digital axiology

Virtuality with its inherent heterogeneity, diffuseness and fragmentation unfolds before us the space of new challenges of ethical and axiological nature. The topology of the digital is the topology of the eternally ongoing and unfinished, a “non-space” that cannot be subsumed under any particular framework by setting boundaries. The unboundedness of virtual space requires a revision of the essence and form of the classical axiological system. Thus, the article attempts to define the modality of values of modern digital culture, to describe the transformation of values from a hierarchical structure through rhizomatic to the modern, most chaotic and atomic state. Conclusion dwells upon the fact that digital axiology is not the transition of the habitual system of values into a digital format, it is the opening of a new field/dimension of values and meanings that cannot be stated, concretized, but can be represented by the metaphor of a pareidolic illusion.