Partnership of creative industries and non-profit organizations in the context of territorial development

In this article, the author conceptualizes the problem field associated with the formation of partnerships of nonprofit organizations and companies operating in the field of creative industries. Today, the cultural policy of the developed countries of the world clearly shows a trend towards the support and development of creative industries. This is largely due to the fact that they are the highest quality of human capital development, which is emphasized in the annual thematic reports of the United Nations. The article shows that the activity of creative industries is based on the interaction of different subjects of social life, nonprofit organizations. Such cooperation allows both creative industries and cultural institutions to attract a new audience, create new products (from souvenirs to mobile applications) in collaborations, and include new meanings in the orbit of their activities.