Personal brand of the head of the educational organization: aspect of creation and advances

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In this article questions of creation and advance of a personal brand of the head of the educational organization are considered. The main focus is placed on structural components of a personal brand, an algorithm of its construction. The main instruments of branding which knowledge and skillful use is a key factor of success of the head of the educational organization are rather in detail lit.

Branding, educational organization, head, netvorking, storytelling

Короткий адрес: https://sciup.org/170186624

IDR: 170186624   |   DOI: 10.24411/2500-1000-2019-11583

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