Personal brand of the head of the educational organization: aspect of creation and advances
Автор: Chursinova O.V., Yaroshuk A.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 9-1 (36), 2019 года.
Бесплатный доступ
In this article questions of creation and advance of a personal brand of the head of the educational organization are considered. The main focus is placed on structural components of a personal brand, an algorithm of its construction. The main instruments of branding which knowledge and skillful use is a key factor of success of the head of the educational organization are rather in detail lit.
Branding, educational organization, head, netvorking, storytelling
Короткий адрес: https://sciup.org/170186624
IDR: 170186624 | DOI: 10.24411/2500-1000-2019-11583