Prospective directions of rural tourism development on the territory of Novosibirsk region

The article is devoted to the prospective directions for development of rural tourism in Novosibirsk region. Rural tourism represents one of the possibilities of development of internal tourism in Russia in General and Siberia in particular. A brief analysis of the concept “rural tourism”, describes the various approaches to its organization. The rural tourism stands for travels which primary consumer motivation is the recreation and accommodation in rural areas, use of the capabilities of peasant farms or resorts that allow to learn about the traditional cultures that ultimately, in addition to recreational purposes, allow to solve social-economic problems of the territory. Positive examples of rural tourism development can be observed in Siberia, in Baikal region, Omsk region, Altai Krai. In Novosibirsk region, there is still no offers of tourist product in the frame- work of rural tourism, however, the question of its development is the main one of the regional government. It appears that the most promising form of rural tourism in Novosibirsk region may be the accommodation in small private farms, which will not require a fundamental change in the culture and way of life of rural residents and will provide an opportunity to offer a relatively inexpensive recreation. As a result it will be pos- sible to solve social-economic problems of rural areas, increasing the level of the population income, forming alternative employment, organizing an additional market for farm products, and city residents will have new opportunities for recreation organization in their region.