Platformization of University-Business Interaction: Concept and Implementation Experience

The article presents a case study of the Novosibirsk State University of Economics and Management (NSUEM) that describes the experience of designing a specialized project activity platform supporting the implementation of projects for external clients. The study includes an analysis and classification of university platforms, revealing the dichotomous nature of their purposes. Modeling the ecosystem of project activity participants at NSUEM and their interaction processes demonstrated that the foundation of a university platform should be based on the exchange of values among all ecosystem participants. The article also provides a description of the initial results from the pilot operation of NSUEM’s specialized project activity platform. This university case can serve as a useful reference for higher education institutions seeking to align their project activities with the implementation of external client projects.