Approaches to the development of a new-style food market

The paper presents the review of global and domestic practice in the field of quality assurance and utility of promising analog and organically produced food. It shows that such food innovations as analog products made of alternative raw materials (plant sources), functional products, foods used in personalized people’s diet, and organic products have become widespread abroad. The method of producing innovative alternative (analog) foods is described. The paper points out that Russia gradually develops in both manufacturing and exporting with the current production volumes and the degree of saturation with innovations in the food industry market. At the same time, with a relatively sustainable domestic demand, the export determines the growth dynamics in some industries. The paper provides J'son & Partners Consulting research company’s data on the volume of the world food technology market (FoodTech). It arranges key trends in digital and biotechnology throughout the food chain. The study shows that the Codex Alimentarius Commission is actively working on developing principles for risk analysis of modern food products, food labelling in relation to statements about the impact of different food products on health. Domestic standards adapted to international standards, are drawn and put into effect. They are aimed to protect honest organic food manufacturers from counterfeit organic food manufacturers. Russian food industry together with scientific potential in all relevant areas has a perspective for the development of modern innovative technologies.