Concept of political image in social psychology

In the recentyears the term «image» became quite common in various works on psychology of politics, business, art. Even more often we speak about the image of a singer, an actor, a politician, a businessman or an enterprise, a type of goods or a trade mark. But this term is used in several values. Among works of various authors there is no common opinion regarding the essence of an image as a socially-psychological phenomenon.