Postinterpretation of traditional folklore as a problem of historical memory preservation

The authors consider the features of the postinterpretation of Russian traditional folklore in the context of the preservation of historical memory and the transformation of ethnocultural identity using the example of the analysis of traditional folklore and its postinterpretations. As a result, stable images of traditional folklore are being restructured, which act as information targets, influencing the formation and realization of all forms of identity and leveling historical and cultural memory. The original empirical material includes materials from folklore expeditions in the south of Western Siberia in conjunction with materials from the North Caucasus (1991-2024), as well as modern fairytale film discourses using folklore elements (11 films). The collected data set, reflecting the peculiarities of culture and world view, allowed us to analyze folklore materials as information targets in their postinterpretative diversity in the context of their influence on historical memory. The authors conclude that the peculiarities of the interpretation of traditional folklore make it possible to identify key trends in the postinterpretative process in the context of social engineering.