The potential of artificial intelligence for the development of educational resources in the subject area of «cultural studies»

The relevance of the research is determined by the growing role of digital technologies in educational practice and the need to explore the potential of AI in higher education. The scienti c novelty of the work lies in the study of the potential of AI for the development of educational materials in the subject area of «Cultural studies», including their impact on student academic performance and satisfaction, as well as in identifying risks and limitations. The practical signi cance of the research lies in the fact that its results can be used to introduce AI into the educational process, increase student motivation and optimize teaching activities. The purpose of the study is to develop scienti cally based recommendations on the use of arti cial intelligence in the creation of educational resources for students. To achieve this goal, methods of analyzing scienti c literature, comparative experimental research and the development of practical recommendations on this basis were used. Recommendations include teaching teachers how to work with AI systems, developing training programs that combine traditional and digital approaches, and regularly monitoring the e ectiveness of implemented technologies. These measures ensure the rational use of the potential of AI to improve the quality of higher education. With a balanced application of AI, it is possible to improve the educational process by maintaining harmony between digital and traditional teaching methods.