The potential of ballet performances in the development of situational cultural tourism, based on the study of the audience of the St. Petersburg State Academic Boris Eifman Ballet Theater in St. Petersburg

The paper presents data on the results of the research on the potential of performances of the St. Petersburg state Academic Boris Eifman ballet theater (Boris Eifman Theater) as a tourist destination, using the example of studying the cultural preferences and practices of visitors to this theater. The main data on the theater audience was obtained during a visit to the performances of the Boris Eifman Theater in St. Petersburg, in March - April 2019. We can note the significant specifics of the audience of a particular theater, which is due to both the creative method of the theater's artistic Director B. E. Eifman, and the organization of the theater's theatrical, stage and tour process. The identified characteristics of the theater audience, as well as the study of the tourist market of St. Petersburg, allowed us to conclude that it is possible to develop a certain segment of situational cultural tourism in St. Petersburg, both for domestic and outbound tourism.