Potential of strategic marketing in development of transport logistics

As the perspective direction of development of relationship of transport companies with the consumers formation of system of complex transport service with use of mechanisms of logistics and marketing acts. Communicative strategy is one of important effective ways of management of interaction between brands and consumers. First of all, the concept of positioning is the cornerstone of this strategy. For transport company creation of the correct positioning of the products plays large role and defines target audiences, the direction of development, type of products and the prices. At strategic planning of advance of new goods or services much attention is paid to media strategy at which formation determine scales, terms, intensity of application of various types of media channels when carrying out advertizing activity. Media strategy promotes transformation of requirements of marketing into the accurate media purposes. In modern conditions actively developing direction of marketing is mobile marketing which basis a wide number of interactive wireless devices such as the smartphone makes, the mobile phone, the tablet computer, the netbook, the laptop and others...