Consumer sentiment of the population in the Vologda oblast amid the crisis

The article considers features of consumer sentiment of the region’s population amid the economic crisis. The author analyzes the dynamics of summary consumer sentiment index and its subscripts. The research is based on the data of the Vologda Oblast public opinion monitoring. The results of sociological observations reveal that due to the crisis consumer sentiment falls. Characteristics of personal material situation of people become worse. Families’ expectations of changes in their material situation in the next 12 months, feasibility study of the purchasing of durable goods, people’s opinion on the perspectives of the country’s economy development become less positive. All calculated indicators do not pass 100 points; according to the calculation method it gives evidence of negative estimates predominance. The comparative characteristic of the data in view of different socio-demographic and profitable groups records the decrease of the indicators in all population categories...