Consumer design as a new area of tourism research

This review article examines the concept of consumer design, its essence and main elements. The definition and author's description of the concept of "consumer design" is given in the context of a complex model combining the methodologies of various scientific schools. Comparative and descriptive analyses and abductive reasoning are the basis of the research methodology. The authors analyze western works devoted to various aspects of consumer design. The main research focus is on consumer design in tourism. The article considers applied tools of consumer design in tourism and their practical value for the formation of a tourist impression (experience) as the main product of the tourism industry. The work presents the author's structure of consumer design formation, which allows to coordinate existing types of design with the needs of the tourism sector. The authors reveal necessity of leveling the negative consequences of "excess tourism" and preventing its new influences. The need for comprehensive involvement of locals in the process of tourism planning is formulated. It is concluded that there is no applied research on consumer design in tourism in Russian studies and that the design methodology is promising for the sustainable development of tourism in Russia. The conclusions and recommendations of the study can be useful in the practical activities of participants in the tourism sector in the Russian Federation to develop management decisions on its modernization and development.