Wish as the component of the Russian and Persian speech etiquette and as the component of the Iranian taarof : culturological approach

The article deals with the etiquette formulas of wishes in the Russian and Persian speech etiquette, supported by the national and cultural peculiarities of their people and the role of the special form of the etiquette behavior - taarof - in the Iranian linguoculture. The analysis demonstrated that the differences in the ways of the linguistic representation of the Russian and Persian etiquette wish are caused, first of all, by the cultural differences, while using the formulas of wish, and the differences in those situations of communication, where there is made a wish.