PR as a tool attractiveness of region

The article analyzes the role ofPR technologies in the creation ofgeobrend, as well traced interdependence between the image, brand, image territory and geobrend. A survey of theoretical research scientists in the field of public relations and marketing, the author cites examples from their own work experience with the territory of the town of Khimki on formation of investment attractiveness through the creation of a positive image. The article concludes that geobrend is formed only with the help of a pronounced positive image ofthe territory. The brand is the highest manifestation ofemotional consumer preferences. The loss ofcommon spiritual and cultural values, the loss ofemotional attachment, loss ofconfidence, is a threat to the reputation. The value of the brand in such circumstances begins to plummet