The pragmatic aspect of translating the content of tourist sites

This article is devoted to the study of the pragmatics of the translation of the content of tourist sites on the material of the French language. Such concepts as "advertising", "tourist discourse" and "advertising language" are considered and analyzed. The main distinguishing features characteristic of advertising texts are revealed. Various relevant examples of tourist texts are given, where strategies and techniques of translation are revealed, as well as the competencies that a translator should have.