Pragmatic aspects of translation of gender-targeted advertising (on the materials in French and Russian)

The paper deals with the definition and analyzes the importance of advertising texts in the global text space. It is spoken in detail about differences of gender-targeted advertising in French and Russian. It is drew attention to positive and negative influence of gender stereotypes. It is examined strategies of translation of pragmatic potential of gender- targeted advertising. It this paper we formulated the main difficulties related to preservation of pragmatic aspects of the advertising text in the translated text.