Festive culture as a way of representation of cultural memory

The article is devoted to the phenomenon of festive culture as one of the ways of representation of cultural memory. The paper identifies the main approaches to the interpretation of the phenomena of festive culture and cultural memory. The heuristic potential of the concept of the German researcher J. Assman is emphasized, which considers cultural memory as an ongoing process in which each social stratum accumulates and reconstructs knowledge about itself and its identity. Based on the comparison of various scientific approaches, the author’s definition of the concept of “cultural memory” was proposed, and a special function of the festive culture, which is to integrate and consolidate society, is emphasized.