Prerequisites for the analysis of the role of marketing strategy in improving the efficiency of higher education institutions
Автор: Shishkin A.N., Volkova A.S., Litovchenko N.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные науки и образование
Статья в выпуске: 11 (66), 2019 года.
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The article deals with the issues related to the conditions of formation of marketing strategy in the conditions of functioning of higher educational institutions. The main prerequisites for the introduction of a full-scale marketing research in the activities of educational institutions of higher professional education are considered. The necessity of using market analysis methods based on market research not only for private but also for public educational institutions is proved.
Education, marketing, marketing strategy, efficiency of higher education institution
Короткий адрес: https://sciup.org/140246221
IDR: 140246221