Prefixal verbal word formation in the German advertisement: cognitive and discursive approach (based on the verbs with the prefixes ‘ent-’, ‘ver-’)

The article deals with the issue of the prefixal word formation in the texts of the German advertisement. There are considered the German verbs in the cognitive and discursive aspect produced by the means of the prefixal word formation. There are analysed the German advertisement information texts for the purpose of the verbal semantics. The author reveals the most common prefixes and fixes their meaning. There is defined the divisibility of the structure with the consideration of the preservation of the semantics of the prefix and the verbal stem.