Advantages and disadvantages of modern approaches to insurance products marketing

The article is devoted to the description of the advantages and disadvantages of various marketing tools in the promotion of insurance products. The main trends in the use of marketing tools in the insurance industry are identified and the features of their use depending on the specifics of the insurance product and its target audience are shown. It is shown that the main trend in the marketing of insurance products is the transition to a digital environment, which in the near future will determine the nature of marketing communications.