Introducing a new food additive into confectionary production

The choice of confectionary products in the Russian market has been significantly diversified and enlarged, creating an increasingly competitive market environment. New import products and raw materials manufactured in compliance with Russian, international and individual company quality standards cause a range of quality-control-related issues. Tough competition makes it necessary for producers to expand their range of products and create new USP-endowed products. When mixed into flour, ultrafine reindeer lichen powder improves sensory parameters of confectionary products.