The problem of legal regulation of product placement on the internet

The article discusses product placement from the point of view of legal regulation on the Internet. The problem of the lack of an approved concept of product placement in the legal framework is raised, which makes it difficult to regulate the marketing tool. It is proposed to equate product placement with advertising information, introduce the definition of product placement into Russian legislation, which will help define the boundaries of the concept under study and simplify the regulation of a marketing tool on the Internet.